We are AdTRUE Global

We bring modern advertising together.

AdTRUE Global is an advertising technology company bringing pDOOH, retail media and venue experiences together. We help brands reach audiences and give media owners and retailers the tools to manage screens and create more engaging spaces.

Our teams combine technology, media expertise and client support to turn that vision into everyday work. With TRUE Platform and TrueMind AI, we help clients plan campaigns, activate experiences and understand results.

Mission

Make modern advertising easier to plan, deliver and measure by connecting media, technology and real-world experiences for brands, media owners and retailers.

Vision

A future where advertising and venue experiences work together — helping brands connect with people and media owners and retailers create more value from their spaces.

One team, pulling in the same direction.

Deep ownership, from data ingest to lift report.

Cross-functional teams own each customer's outcome end-to-end. One roadmap, no handoffs — and something meaningful ships every week.

Teams in Hanoi and Ho Chi Minh City, running campaigns for brands worldwide.

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Our expertise

The expertise behind connected advertising.

Technology, media and client services working together — from building the platform to planning, delivering and measuring campaigns.

Product & Engineering

We build the technology that connects media buying, inventory management and screen operations. Our work spans the Tradedesk, SSP, Screen CMS and integrations that bring campaign workflows into one platform.

AI, Data & Measurement

We connect audience insights, planning and performance measurement through TrueMind AI. From location intelligence to campaign reporting, we turn data into practical decisions about where, when and how to reach audiences.

Media Strategy & Operations

We translate business objectives into media plans across DOOH and retail media. Audience selection, inventory planning, campaign setup and ongoing optimization connect the strategy to its day-to-day delivery.

Creative & Shopper Activation

We adapt creative to the screens, locations and moments where it appears. Screen content, contextual messaging and product sampling help brands connect media exposure with the in-store shopper experience.

Media & Retail Partnerships

We work with media owners and retailers to connect their inventory with advertiser demand. Our focus covers inventory onboarding, screen network integration and retail media opportunities that support both campaign delivery and venue operations.

Client Services & Support

We help clients move from onboarding to everyday execution through platform guidance, campaign coordination and technical support. Managed services and self-serve support give each organization a way to work that fits its needs.

Experience the AI Platform
for Modern Advertising.

Plan, activate and measure your campaigns with AdTRUE Global — connecting pDOOH, retail media and venue experiences on one AI platform.

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