Audience targeting
Use TrueAudience segments to match your ads to relevant screens and reach shoppers in the places that matter to your campaign.
For advertisers · Programmatic DOOHNETWORK COVERAGE · SEA · 6 MARKETS
Unmissable in the real world.
Accountable like digital.
Put your brand on premium retail and city screens across Vietnam and Southeast Asia — bought in the same plan as your digital media, with flexible pacing and measurement options for store visits and sales.
2,000+
Premium screens
1,500+
Venues across the network
6
Markets through our network
One
Connected workflow
Trusted by leading retail & brand partners
76%
of recent DOOH viewers in a 2024 U.S. survey reported taking action after seeing an ad.
Why advertisers are moving budget now
Connect real-world attention to measurable action.
Programmatic buying adds audience, location and scheduling controls to outdoor media. Report delivery through play logs, and assess visits or sales where the required measurement data is available.
74%
of mobile device users in the U.S. survey reported mobile action following recent DOOH exposure.
62.39%
estimated digital share of Vietnam's OOH market revenue in 2025.
Where your campaign runs
Six settings for your next campaign
Plan relevant placements across the commute, mall visit and shopping trip. Select locations and dayparts around your audience; available screens and formats depend on the campaign market.
1
07:40 · THE COMMUTE
Roadside screens
Roadside billboards on the drive to and from the store.
2
09:10 · THE CITY
Landmark LED
Large-format screens at prominent city locations across Vietnam.
3
12:30 · THE TRANSIT
Transit & concourse
High-traffic hubs where dwell time runs long.
4
17:45 · THE MALL
Mall & atrium
Portrait displays along shopping mall concourses.
5
18:20 · THE STORE
Supermarket in-store
Aisle, endcap and entrance screens across WinMart floors.
6
18:34 · THE DECISION
Shelf-edge & checkout
Till-side screens at the exact moment of decision.
How your campaign runs
One network, deciding in real time.
TrueMind supports campaign planning and optimisation by connecting audience, delivery and measurement signals. Use those signals to review placements, creative and pacing throughout the campaign.
01 · PLAN
TrueAudience
Your audiences and screens on one map — by store, mall or catchment.
02 · ACTIVATE
TrueReach
Programmatic and guaranteed in one IO, paced in real time.
03 · MEASURE
TrueFootfall
Review delivery and available visit, sales or brand-lift studies in your campaign report.
04 · CONNECT
TrueBridge
Coordinate placements across DOOH and retail media.
WORKFLOWTrueMind orchestrating
TrueMind
DECIDING · LIVE
TrueAudience01 · PLAN
TrueReach02 · ACTIVATE
TrueFootfall03 · MEASURE
TrueBridge04 · CONNECT
Precision by default
Plan the audience, place and moment
Use familiar campaign controls to plan placements and review delivery. Available options depend on inventory and deal type.
Geo-targeting
Select eligible screens by store, mall or catchment, using geographic boundaries around the locations that matter.
Day-parting
Show up by the hour and daypart, weighting spend to the morning commute and the evening peak when attention runs highest.
Flexible pacing
Monitor delivered spend against the plan and adjust budgets and schedules as the campaign progresses.
Dynamic creative
Match creative variants to dayparts and campaign context. Available triggers depend on the screen format and connected data.
How to buy
Three ways to reach our screens
Fully managed, self-serve, or through the exchange seats you already trade — your choice.
AdTRUEGlobal
Managed by AdTRUE Global
Our specialists plan, activate, optimise and report end to end. You approve the strategy, we run it.
TradedeskSelf-serve on Tradedesk
Plan, buy and optimise DOOH yourself in the platform — alongside retail media.
+3Through your own DSP
Already trading on the exchanges we're integrated with? Ask us about available inventory, deal IDs and buying requirements for your DSP.
Buying and supply connections
Campaign results
L’Oréal × TikTok8M+
Impressions
A programmatic DOOH campaign paired real-world screen placements with a brand lift survey.
Read case study
TwisterReaching shoppers at the right time.
Twister used timeframe targeting to adapt its screen schedule to weekday and weekend routines.
Read case study
Coca-ColaConnecting retail touchpoints for Coca-Cola.
Coca-Cola brought its campaign to screens across retail chains.
Read case studyExplore campaign photography, placement approaches and published results in each case study.
Your brand, on every
screen that matters.
Tell us your catchments and objectives — we'll map the screens and size the footfall lift before you spend a dong.