Twister · Programmatic DOOH
Reaching shoppers at the right time.
Twister used timeframe targeting to adapt its screen schedule to weekday and weekend routines.
The challenge
Align campaign visibility with key moments throughout the day.
The approach
Weekday placements ran from 7:00–9:00 AM, 11:30 AM–1:30 PM and 5:00–10:00 PM. On weekends, the schedule extended from 9:00 AM to 10:00 PM.
On location