Every channel.
One plan.
From screens along the journey to product trial in store.
Programmatic DOOH and retail media planned and bought as a single campaign on TRUE Platform, optimized daily by TrueMind AI. Run by our team, or by yours.
DOOH · 07:40
IN-STORE · 20:15
RETAIL · 18:34
Be everywhere your customer decides
From screens along the journey to product trial in store.
Programmatic DOOH
Access 12,000+ reachable programmatic digital out-of-home screens across malls, transit, offices and retail in Vietnam and SEA — bought by audience, not by site list.
Explore Programmatic DOOHRetail Media
Close the loop in-store and at checkout across WinMart, Guardian and AEON — the last screen before the purchase decision.
Explore Retail MediaProduct Sampling
Turn a QR on a screen or printed banner into physical product trial. Track claims, staff-validated collection and shopper feedback.
Explore Product Sampling
Two ways to work with us
Same platform, same supply, same proof. Pick the operating model that fits your team — or mix them by campaign.
Managed by AdTRUE Global
- Strategist, creative specialist and campaign manager on your account
- Plan and forecast in 1–2 business days
- Daily optimization with TrueMind AI, run by our team
- Weekly read-outs and a final outcome report
- Best for brands and lean marketing teams
Self-serve on the Tradedesk
- Full access to planning, deals, creative and reporting
- Onboard in a week, launch in a day
- TrueMind AI assistant on request
- Agency margin stays with you
- Best for agencies and in-house media teams
From brief to proof in four steps
- Brief us
Goal, market, budget — in plain language.
- Get one plan
Channels, screens, flight dates and forecast, in 1–2 business days.
- Approve & launch
Managed by us, or by your team on the Tradedesk.
- Optimize & prove
TrueMind rebalances daily; you get the outcome report.
Our work
Selected campaigns.
L’Oréal × TikTok
Programmatic DOOH
- 53%
- Lift in ad recall
- 34.62%
- Lift in consideration
- 121%
- Increase in positive intent of brand image
A programmatic DOOH campaign paired real-world screen placements with a brand lift survey.
Read the case study →
L’Oréal × TikTok: 8M+ Impressions