L’Oréal × TikTok · Programmatic DOOH
Bringing L’Oréal × TikTok into everyday spaces.
A programmatic DOOH campaign paired real-world screen placements with a brand lift survey.
Campaign results
8M+Impressions
53%Lift in ad recall
34.62%Lift in consideration
121%Increase in positive intent of brand image
Results reported in the campaign brand lift study. Percentage figures are reproduced as reported.
The challenge
Build awareness and consideration for the L’Oréal × TikTok campaign.
The approach
Programmatic DOOH carried the campaign across screen placements. A brand lift survey assessed ad recall, consideration and positive intent of brand image.
On location