Common questions

AdTRUE Global connects advertising with physical venues. Brands and agencies use our media-buying tools and services to reach audiences through pDOOH and retail media. Media owners and retailers use our technology to manage screens, connect inventory to demand, guide visitors and run product sampling.

Use AdTRUE Tradedesk to plan and buy media, Screen CMS to operate your screens, and Indoor Map for venue wayfinding. Choose Product Sampling for QR-based sample collection. TRUE Retail AI OS brings retail media, screen operations and shopper touchpoints together for retailers.

AdTRUE Tradedesk is the buying side: campaign planning, inventory selection and reporting. The SSP connects media-owner inventory to buying demand. Screen CMS is the operations side: players, media, playlists, schedules and playback monitoring. The right setup depends on whether you buy media, sell inventory or run screens.

TrueMind helps turn a campaign brief into a plan, explore inventory and review campaign performance. You can refine proposed budgets, dates and placements before applying changes. Available actions depend on the connected account and enabled capabilities; review the proposal and its assumptions before using it.

Yes. Screen CMS and Indoor Map serve venue operations as well as advertising. You can schedule your own content or help visitors find destinations without running a media campaign. Share your screen setup and intended use so we can confirm the appropriate product scope.

Our current media offering focuses on programmatic digital out-of-home and retail media, including screens in supermarkets, malls, dining venues and outdoor locations. Start with the inventory explorer to understand coverage, then confirm the available placements and dates for your campaign.

Self-serve suits a team that wants to work in AdTRUE Tradedesk and manage its own campaign decisions. With managed services, our team helps plan and operate the campaign against an agreed brief. Choose based on your team’s experience, available time and the support you need.

Include the objective, target audience, locations, flight dates, budget range and available creative. State how you want to evaluate success, such as delivery, reach estimates or a separately scoped measurement study. This helps us recommend relevant venues and identify any preparation needed before launch.

Campaign planning can focus on locations, venue types and schedules. The available selection depends on the inventory and buying arrangement. The public inventory map shows estimated coverage; it does not reserve screens or guarantee availability for a particular flight.

Prepare artwork or video for the selected screens. Orientation, resolution, file format and spot length can differ between a portrait kiosk, a landscape display and an outdoor LED. Confirm the placement specifications before production, allow for venue approval, and check that text is readable at the viewing distance.

Budget, schedule, placement and creative changes depend on the booking terms, remaining availability and approval requirements. Review the effect on delivery before applying a change in self-serve, or send it to your campaign contact for a managed flight. Do not assume a change is active until its status is confirmed.

Prepare a screen list with venue locations, screen dimensions and orientation, player details, connectivity and your existing content workflow. Onboarding checks the integration and inventory information, then validates playback and reporting before a wider rollout. Timing depends on network readiness and project scope.

Existing hardware may be suitable, but compatibility needs to be checked. Share the display and player models, operating system, connectivity and any current CMS integration. We can then identify what can be reused and what needs configuration, integration or replacement.

Screen CMS brings media libraries, playlists, schedules, device monitoring and play logs into one console. Remote controls depend on the connected player and supported device capabilities. Use monitoring and playback records to investigate screens that are offline or content that has not played as expected.

Yes. The media-owner offering supports direct and programmatic buying arrangements. Agree how reserved inventory, schedules, pricing and advertiser restrictions should work during onboarding. Demand access depends on the integrations and commercial arrangements enabled for your network.

Retail media connects brands with shoppers through placements around the shopping journey, such as entrances, aisles and checkout areas. Start with the customer experience, available spaces and store operations. The media plan should specify where content appears and how delivery and any agreed outcomes will be measured.

TRUE Retail AI OS brings together retail media and the technology behind in-venue touchpoints: screen operations, wayfinding, product sampling and measurement. A rollout can focus on the parts your venue needs, with responsibilities, integrations and reporting agreed before implementation.

Prepare floor plans, store and facility information, and the position of each kiosk. Indoor Map uses that venue information for destination search and routes from the kiosk, including changes of level. Assign someone to keep store listings and map information current as the venue changes.

The shopper scans a QR code on a screen or printed material, claims a code in a mobile browser and presents it at the collection point. Staff validate the single-use code before handing over the sample. The campaign needs sample stock, trained staff, collection instructions and a clear feedback flow.

Proof-of-play records a creative playing on a screen at a particular time. Impressions estimate audience exposure using the measurement method available for that inventory. A play does not establish how many people saw or noticed the ad, so playback records and audience estimates should be read separately.

Delivery reporting alone does not prove incremental sales or visits. A lift study needs an agreed method, suitable data, a comparison approach and enough observation time. Discuss measurement before launch so the campaign and study can be designed together; available data determines what can be reported.

Not for a plan based on locations, venue types and schedules. If the project uses retailer audiences, sample claims or other first-party data, define the necessary fields, purpose, access and reporting scope first. The data requirements depend on the specific activation and measurement setup.

Review the data involved in your project before connecting systems or collecting shopper information. The implementation should define who can access it, where it is processed, how long it is retained and how deletion is handled. Ask our team for the documentation applicable to your deployment.

Contact us with your company, role and the product you want to explore. For a campaign, include locations, dates and a budget range. For a venue project, include the number of sites or screens and your current setup. We can then arrange a relevant walkthrough and discuss access.

Budget requirements and pricing depend on the media, service model and product scope. Ask for a quote that separates media spend, platform or service fees, and any implementation, hardware or measurement work. Confirm the minimum commitment and applicable taxes before approving the project.

Launch timing depends on account setup, inventory availability, creative approval and any technical integration. Venue projects also need hardware readiness and content or map data. Agree the milestones and responsibilities after those requirements are checked, rather than relying on a single timeline for every project.

The quotation, order or service agreement should specify the billing entity, currency, payment schedule and term. It should also explain cancellation, campaign changes and how delivery differences are reconciled. Media-owner settlement terms are agreed separately for the network’s commercial arrangement.

Include the affected campaign or screen, venue, approximate time and time zone, what you expected and what happened. Add a screenshot or relevant playback record where available, but leave out passwords and private shopper information. Use your agreed support contact, or contact our team to be directed to the right person.