Platform · Product Sampling LIVE · VIETNAM · 3 CITIES

Put the product
in their hands.
Not just the ad in front of them.

Product sampling connects the campaign running on screen to a real trial at the point of sale. A shopper scans a QR code — on a screen or on a printed banner — receives a code on their phone, collects the sample in store and leaves feedback — every step recorded as data, not as an estimate.

Mobile product sampling claim page after a QR scan
SCAN TO CLAIM NO APP
YOUR SAMPLE CODE
SMP-4K92
Collect at Aisle 4 · Sampling counter
Valid today · 1 per shopper
REDEEMED TODAY 1,284 samples
Any surface
A QR on screens, printed banners, standees and posters
No app to install
The claim page runs in the shopper’s mobile browser
Fraud protection
One code per shopper, geo-fenced claiming, anomalies flagged mid-run
Feedback in session
Rating, tags and free text collected with the trial
PRODUCT SAMPLINGSAMPLE JOURNEY
Scan to tryĐăng ký thành côngMã quà đã sẵn sàngGift CodeDEMO–01Ready to collect

Sampling, defined
and the gap it closes

A physical trial of the product, issued and tracked digitally. The QR that starts it sits wherever the shopper looks — a screen, a printed banner, a standee.

Awareness alone stalls
Media builds recognition; sampling turns it into a first-hand product experience.
Hand-outs leave no record
A code-based flow logs who scanned, who redeemed and what they thought.
Stores need more than impressions
Sampling brings shoppers to a counter and gives the venue a real interaction.
The journey

From seeing the brand
to trying the product.

Five steps, all on the shopper's own phone except the one that matters most — picking the sample up in store.

1Sees the campaign
Product sampling campaign creative on an in-store screen
ON SCREEN & ON BANNER
The brand runs on the venue screens and on printed banners at the same site. Each placement carries a QR code and the offer.
2Scans the QR
POINT AT THE SCREEN
3Gets a code
SAMPLE READY 1 PER SHOPPER
YOUR SAMPLE CODE
SMP-4K92
Aisle 4 · Sampling counter
Open until 21:00 today
4Redeems in store
Sample collected
Staff validates the code at the counter. One redemption, recorded on the spot.
5Leaves feedback
How was the sample?
Would buy Too sweet New to me
Tell us what you thought…
Submit
Sample claimed 18:42
Yuzu kombucha 250 ml bottle
Kombucha · Yuzu 250ml
Trial pack · 1 per shopper
CODE SMP-4K92
Aisle 4 · Sampling counter
Your feedback
4 / 5
Would buy New to me Right price
“Lighter than I expected. Would pick it up on the next shop.”
Submitted
Attached to this redemption only — no personal details collected.
REDEEMED TODAY 1,284 samples

What each side gets
out of a sampling run

The brand gets trial and first-hand product feedback from shoppers in a buying context. The retailer gets footfall to a defined point in the store and a package worth more than screen time alone.

For the brand
Trial in contextMetres from the shelf
A named audienceWho scanned, where, when
Feedback at the sourceCollected with the trial
For the retailer
Traffic to a counterA walk, not an impression
A richer packageMedia plus activation
Category insightReal shopper opinion in store

One QR, every surface in the venue

Digital or printed, each placement carries its own code — so a scan is always attributable to the exact surface that produced it.

Screens in store, at the mall and in the lobby
Traditional printed banners and hanging bannerets
Standees and posters beside the shelf
Shelf talkers and on-pack stickers
Touch kiosks at the entrance
Flyers, receipts and door drops
Reporting

Judged on data actually collected

Every figure comes from an event in the flow — a scan, a redemption, a submitted form. Nothing is modelled or extrapolated.

AdTRUE sampling campaign dashboard with scans, claims and redemptions
Fraud detection & protection
One claim per shopper, single-use codes that expire with the run, scan-rate anomalies flagged, and every pick-up validated by staff.
Geo controls
Codes issued only inside the venue, a code pool per store, and redemption recorded against the location that handed the sample over.
Stock-aware rotation
Every placement carries its own code, so scans map to the exact surface — and when a venue runs low, its rotation can be paused or capped.

Turn attention into trial
at the point of sale.

Tell us the product, the venues and the volume of samples. We come back with a plan, an operating process and the report you get at the end.