TRUE Platform

Every screen, one plan, one proof.

Plan and buy media, run your screens, guide visitors and activate product trials — with Screen CMS, Indoor Map, Product Sampling and TrueMind AI supporting your team.

Book a demoExplore the stack

From media reach to product trial.

Reach shoppers through Programmatic DOOH and retail media. Extend the campaign with QR product sampling, from the first scan to in-store collection.

Programmatic DOOHVietnam’s largest screen network, bought by audience and moment.Explore Retail MediaWhere intent meets inventory — measured back to the sale.Explore Product SamplingFrom a QR claim to physical collection and shopper feedback.Explore

One hub. Every campaign workflow.

Tools for media buying, screen operations, visitor wayfinding and product sampling — supported by data and measurement.

01 · Buy side

AdTRUE Tradedesk

Plan, buy and optimize pDOOH and retail media from one console — programmatic and guaranteed deals in the same insertion order.

  • Catchment, venue and daypart planning
  • Live forecasting before you spend
  • Cross-channel frequency and pacing
  • TrueMind AI assistant built in
Explore the Tradedesk
AdTRUE Tradedesk dashboard for programmatic DOOH campaigns

Cross-channel programmatic, made easy.

The three things you touch on every campaign — targeting, forecasting and creative — built to work across every channel at once.

Flexible, intelligent targeting

Draw a catchment around your target location, pick venue types and dayparts, or start from an audience — the Tradedesk finds the screens and stores that match.

Draw a radius around your target location. Every screen inside is in; everything outside is out.

Target location
Vincom · 12 screens
AEON · 14
Office tower · 8
Food court · 6
Outside radius
Outside radius
Radius 1.5 km
40 screens · 4 venues
Target area · HCMC D1
Impressions
9.2M
Reach
7.0M
Average frequency
1.32×
Conversions
52,110

Real-time forecasting

Model impressions, reach, frequency and goal-based conversions before your campaign goes live.

Dynamic creative advertising screen in a supermarket aisleENGAGE
SCREEN CMS · WINMART Q7ON AIR
RAIN DETECTED · SWAP CREATIVE
VN 1–0 · SWAP CREATIVE
09:00:00AD · DCONescafé — iced latte · sunny morningNescafé — hot cup · rainy morningAUTO-SWAPPED
09:00:15RETAILERWinMart weekly promo — fresh produce
09:00:45AD · DCOHeineken — match night · 20:00 kick-offHeineken — VN 1–0 · celebrate tonightLIVE SCORE FEED

Dynamic Creative Optimization

One approved template. Products, offers and creative adapt to weather, daypart and location — automatically.

TrueMind AI

One brain for every channel.

TrueMind connects creative, media and measurement into a single decision loop — so the whole funnel moves as one.

Reads creative, media and outcome signals as one system
Rebalances budget, pacing and audience in 1.8 seconds
Autopilot or approval — every decision logged and explainable
1.8s
Decision time
24/7
Autonomous
+18%
Avg. ROI lift
Explore TrueMind
TrueMind
live
Creative
Media
Measurement
Audience
12,000+
Reachable DOOH screens
34
Provinces covered
29M+
Monthly audience
2,300+
Retail stores connected

Two ways to run it. One platform.

Same inventory, same TrueMind, same proof. The only difference is who sits in the seat.

Self-serveRun it yourself on AdTRUE TradedeskFor agencies and in-house media teams. Plan, launch and rebalance across every channel from one console, with TrueMind on request.Explore the Tradedesk ManagedOur team runs it for youFor brands and lean marketing teams. A strategist, a creative specialist and a campaign manager on your account, from brief to outcome report.Explore managed
Selling screens or shopper data instead?Media owners →Retailers →

Our work

Selected campaigns.

All customer stories
L’Oréal × TikTok digital advertising campaign case study

L’Oréal × TikTok

Programmatic DOOH

8M+Impressions
53%
Lift in ad recall
34.62%
Lift in consideration
121%
Increase in positive intent of brand image

A programmatic DOOH campaign paired real-world screen placements with a brand lift survey.

Read the case study →

L’Oréal × TikTok: 8M+ Impressions

Frequently asked questions

Something not covered here? Our team answers within one business day.

Ask us directly

No minimum to start on the self-serve Tradedesk — you can plan and estimate before you commit a budget. Managed engagements start from a monthly commitment we agree up front.

See what one
connected plan looks like.

Tell us about your campaigns or your screens. We'll walk you through the platform live.

Contact us