Retail & grocery
Reach shoppers at the shelf.
- Supermarkets
- Shopping malls
- Convenience stores
- Health & beauty
AdTRUE Tradedesk
Run every channel yourself
Plan, buy and optimize pDOOH and retail media from one console — with TrueMind AI as your campaign assistant.
What you work with
Tradedesk
TrueMind AI
Reports
Trusted by leading brands & publishers
One console, every channel
The same supply our managed team uses — bought directly by you.
Plan by outcome
Set the KPI and budget; the Tradedesk proposes screens and stores by catchment and daypart.
Buy across channels in one order
pDOOH and retail media share one budget, one frequency cap and one flight.
Ask TrueMind
Type “move 10% to malls near my stores” — the assistant does it and logs why.
Everything you need to run it yourself
Your team, our platform.
Self-serve gives you the full Tradedesk: audience planning, curated deals, creative management, live optimization and outcome reporting — with TrueMind AI doing the heavy lifting on request.
Audience & catchment planner
Build plans by district, venue type and daypart.
Curated deals & inventory
Premium pDOOH and retail supply in one marketplace.
TrueMind AI assistant
Ask for a plan, a rebalance or a report in plain language.
Live dashboards
Pacing, delivery and outcomes across every channel.
Outcome measurement
Footfall, sales and lift studies built in.
From planning to performance
Explore the tools behind your media plan, campaign delivery and reporting.
Build your next campaign, step by step
Set a campaign budget and pacing, create a line item with a CPM ceiling, then save the draft and refine its geography.
AVAILABLE INVENTORY
Explore inventory Every screen. One plan.
Choose screens by venue, location and moment.
Place-based
Be part of their everyday routine.
- Restaurants
- Cafes
- Offices
- Apartments
- Cinemas
- Gyms
Transit & landmark
Stand out on the daily journey.
- Transit hubs
- Digital billboards
Live in days, not months
- Request access
Tell us about your team and the channels you buy.
- Onboard in a week
Account setup, a working session and your first plan with TrueMind.
- Launch your first campaign
Approve the plan and go live across channels.
- Optimize with TrueMind
Let the assistant rebalance daily, or take the wheel yourself.
Rather have us run it?
Our in-house strategists, creatives and campaign managers can plan, launch and manage the whole campaign for you.
Our work
Selected campaigns.
L’Oréal × TikTok
Programmatic DOOH
8M+Impressions
- 53%
- Lift in ad recall
- 34.62%
- Lift in consideration
- 121%
- Increase in positive intent of brand image
A programmatic DOOH campaign paired real-world screen placements with a brand lift survey.
Read the case study →
L’Oréal × TikTok: 8M+ Impressions