For advertisers · TRUE Retail AI OSPOWERED BY TRUEMIND

The AI operating system
for retail & commerce.

Media, screen content, wayfinding, sampling, measurement — every retail surface on one loop, planned, executed and optimized end-to-end by TrueMind AI. From the first ad to the final receipt.

2,000+
Premium screens in the loop
29M+
Shoppers reached monthly
DOOH
Retail screen campaigns
In-store
Shopper touchpoints
The loop · TrueMind inside

One AI runs the whole journey

From the first screen to checkout, TrueMind plans, executes and learns at every stage — and what it learns at the receipt feeds the next campaign. A loop, not a funnel.

Explore TrueMind
ATTRACT
Bring them in

DOOH and retail media drive shoppers to the store.

GUIDE
Lead them to shelf

Sponsored pins & routes on mall maps.

ENGAGE
Win the last meter

Aisle & checkout screens, one playlist.

CONVERT
Close the basket

Sampling & e-coupons land on the receipt.

PROVE
Show what sold

Incremental sales — feeds the next plan.

TRUEMIND AI · RUNNING UNDER EVERY STAGEEVERY DECISION LOGGED · AUDITABLE
EVERY 1.8s
Budget & pacing

Spend flows to what converts — every screen, route and placement re-scored in real time.

PER STORE
Demand-aware creative

Swaps products by stock, weather and daypart — never advertise what the store can't sell.

PER SEGMENT
Offer intelligence

Learns the discount depth each segment needs — conversion without burning margin.

PER SURFACE
Test design & audit

Picks the right measurement method per surface. No black box.

WHAT PROVE LEARNS, ATTRACT USES — THE LOOP CLOSES
Inside the OS

Capabilities that plug into the loop

Each works standalone — all built on first-party shopper data from WinMart, AEON, Guardian and 40+ retail partners, matched in clean rooms. New capabilities plug into the same identity spine and land in the same report.

TRADEDESKCAMPAIGNS
A little pause.Coffee launchOne audience · One budgetMallIn-storeCheckoutSHARED FREQUENCY CAP · ONE REPORT

Cross-channel media

pDOOH and in-store retail media planned as one campaign — built on retailer first-party audiences, frequency-capped as one, reported as one.

Explore Tradedesk
AEON MALL HA DONGVENUE ROUTE

Indoor Map & Wayfinding

Help visitors find stores, amenities and destinations on venue kiosks, with floor maps and routes from the screen’s own location.

Explore Indoor Map
SCREEN CMS · WINMART Q7● ON AIR
AD · DCO
NescaféIced latte · sunny morning
AD
Omo MaticWeekend family pack
AD · DCO
HeinekenVietnam 0–0 Thailand

In-store screens, proof included

Your creative slotted into every aisle and checkout playlist at the moments that matter — auto-swapped by stock and weather, verified with proof-of-play for every spot.

Explore Screen CMS
PRODUCT SAMPLINGSAMPLE JOURNEY
Scan to tryGift CodeDEMO–01Ready to collectScanSign upCollect

Product Sampling

A QR on a screen or printed banner starts a physical product trial. Issue a single-use code, validate collection in store and record the shopper’s feedback.

Explore Product Sampling
Own the screens? The same OS monetizes them.
Yield, content control and a new revenue line for retailers and mall operators.
For retailers & venues
Prove · Your first flight

One quarter from brief to proof

Bring one brand, one category. The control group is designed before launch, TrueMind steers the flight while it's live — and week 12 ends with a number your CFO can trust.

WEEK 0
Brief & control design

Test-vs-control stores matched before a single ad runs.

WEEK 1-2
Go live

Ads, routes, screens and coupons — one plan, one frequency cap.

WEEK 3-6
TrueMind re-paces

Budget shifts to what's proving lift — every move logged, auditable.

WEEK 12
The report

Incremental sales in trade language — plus the next flight plan.

Our work

Campaigns across retail and dining.

All customer stories
L’Oréal × TikTok digital advertising campaign case study

L’Oréal × TikTok

Programmatic DOOH

8M+Impressions
53%
Lift in ad recall
34.62%
Lift in consideration
121%
Increase in positive intent of brand image

A programmatic DOOH campaign paired real-world screen placements with a brand lift survey.

Read the case study →

L’Oréal × TikTok: 8M+ Impressions

Run your retail
on one AI OS.

Bring one brand, one category, one quarter. We'll turn the loop on and show you the report.

Start a pilot